Prior to working with ROUX, American Hat Makers was primarily a wholesale business. For years they had difficulty scaling their online store, ultimately bringing in very little monthly revenue. The limited amount they were bringing in from ecommerce was largely from their existing customer base, generating very few new customers each month. They also struggled with low conversion rates with those who did make it to their site.

Utilizing ROUX helped the brand really understand who their customer was, then we worked with them to develop a strategy to expand their audience base. Included in that strategy was the development of new landing pages to dramatically improve their on-site conversion rates. When they first started, they were spending in the low five figures monthly on advertising and struggling to hit 1X ROAS. ROUX was able to scale them to a monthly ad spend more than 8X greater, while improving their ROAS by 3X.

By helping the brand build their ecommerce business, ROUX was also able to help get them through a very difficult season when the COVID pandemic hit, since so much of their revenue previously had come from wholesale. After working with ROUX, they now have a thriving online store to go with a long-established wholesale business, setting them up for long term growth and success.