ROUX was utilized by Gooseberry Intimates, a Bali-based lingerie company, to scale their ad spend 4X while also achieving 8X ROAS that was directly attributable to Meta campaigns. ROUX was able to help Gooseberry scale by focusing ad spend on a limited number of products that generated the majority of their advertising sales, allowing them to improve their COGS efficiency while also leading to an 80% reduction in SKU volatility.